Extended Reach
Combine OEM ads with Google’s global ad inventory.
Precise Targeting
Demographics, interests, custom audiences, remarketing.
Creative Flexibility
Responsive display ads, static banners, rich media.
Performance Tracking
Measurable impressions, clicks, conversions.
Synergy with OEM
Unified campaign strategy that integrates GDN with OEM splash, lock-screen, and browser ads.
1. Strategic Campaign Planning
We begin by understanding your brand goals and audience. Our team maps out a GDN strategy that aligns with your objectives, whether it’s awareness, lead generation, or sales.
2. Account & Campaign Setup
- Creation and optimization of your Google Ads account (if not already done).
- Structuring campaigns for maximum efficiency: campaigns, ad groups, targeting layers.
- Linking with Google Analytics, Tag Manager, and conversion tracking.
3. Creative Ad Design
- Responsive Display Ads that automatically adapt across placements.
- Custom banner design in standard Google Display sizes (300×250, 728×90, 160×600, 300×600, 970×250, 320×100, 1200×628, etc.).
- Rich media and video creatives for interactive campaigns.
4. Advanced Audience Targeting
- Demographic targeting (age, gender, income level).
- Interest and in-market audiences.
- Custom intent and keyword-based targeting.
- Remarketing lists for people who visited your website/app but didn’t convert.
5. Bid Management & Budget Optimization
- Smart bidding strategies (Target CPA, Target ROAS, Maximize Conversions).
- Manual bidding where required for high-priority placements.
- Continuous budget reallocation to best-performing audiences.
6. A/B Testing & Optimization
- Testing ad copies, images, CTAs, and audience sets.
- Identifying best-performing placements and creatives.
- Ongoing refinements to reduce cost per conversion.
7. Performance Tracking & Analytics
- Real-time reporting through Google Ads dashboard.
- Custom monthly performance reports.
- Insights on reach, CTR, CPC, conversion rates, ROI.
- Recommendations for scaling campaigns.
8. Integrated OEM + GDN Strategy
Our unique advantage is blending OEM ads with Google Display. We can plan campaigns where:
- OEM splash and lock-screen ads boost awareness.
- Google Display retargets and converts users across websites, apps, and YouTube.
- Startups & SMEs needing quick awareness
- E-commerce brands looking for sales conversions
- App developers seeking installs and re-engagement
- Enterprises expanding in Bangladesh, Pakistan, UK, or Europe